Tags: amsterdam, bojd vredevoogd, discounts, hot girls, ivo vegter, netherlands, new skateshop, opening, skateshop, this is soul, thisissoul, tis
Never found a good reason to return to Amsterdam since the death of the legendary IMYTA contests? You've got one now: On Saturday the 28th of July onlineshop Thisissoul is opening an actual storefront in the heart of Holland's mighty capital, and they plan on starting off with a bang. Shop owner Ivo Vegter put all the info up on his website and took the time to answer a couple of questions for us.
Introduction & Interview by Joram Nijs
Panorama by Bojd Vredevoogd
Photography by Matthis Lapaire
- How did Thisissoul get started?
Customizing skates was all I did. I just wanted to make the coolest modifications possible. This was around 2006 when a lot of people still skated old boots like Salomons, Cults, M12's etc. There were all these new soulplates that I loved to mod on to these old boots. I still have a lot of pictures of those customs and am planning to make an archive in the future together with a complete FAQ. I think I did almost all possible boot/soulplate combinations that would make any sense. The shop evolved from selling vintage skates to selling a lot of parts. I needed those parts to do the customs and it turned out that a lot of customers needed them to. I enjoyed helping people with stuff they couldn’t get anywhere else. That is why Thisissoul still has one of the widest selections of spareparts available. Eventually I hired more staff, started selling new skates and moved to a bigger location. After that things exploded.
- What separates Thisissoul from other shops out there?
My experience with skates and knowing how they can be adjusted to somebody’s liking is definitely a big plus, but I don’t think that many people are looking for weird custom skates anymore. Nowadays people just want to have a basic skate with a few hints of the latest colors. That is why we have the custom builder on our site. You pick your own colors for all the parts on a skate. Even more options are available if you send us an email. You will always get a quick response.
- Why should everyone come to the grand opening of the shop?
The store has anything you can wish for and on the day of the opening you will get a 10% discount on anything you buy. There will be other activities like a session, a lottery and the Adapt Vegan release, but I think the main reason to come is to meet the Dutch skaters and party with us.
- Will the ladies that are featured in the promoshot be there too?
They will definitely be there. There will be a couple of them at the central station to hand out a map and point out the direction to the shop. The red ribbon will be cut by them with a giant scissor for the official opening.
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I really wish I could make it. I'm from the States! We need shops here too, although we need more in general. This looks like an awesome shop!
thats what we need to see! stores that are actually opening new!!