Looking for an Arlo Eisenberg editorial piece

[Freddy White]

More precisely, it was a Senate letter, which must have been entitled :

" Remember when Senate actually meant something ?",

Or something along those lines. I only have the French translation for it, and I would need the original version since it might be related to some work I'm doing right now.

The text was written by Arlo, and was some kind of explanation of Senate strategies when the brand was going through some major changes.

The intro goes something like this :

"Why would Randy wear wrist-pads for a photo shooting when he never wore any in his entire life ? Why would Dion wear full pads for his sponsor's catalogue when no one, and certainly not Dion, wear all those pads in the street ? Etc."

I'd be really thankful if some of Be-Mag's OG could get their hands on this, or give me some relevant info on where I could find this.

Help me ? Please ???

[Freddy White]

TOP.

Need your help.

Please.

Thanks.

[Pulp]

that, and the arlo piece where the monkey has his weiner cut off saying "ouch"

[DanRine]

This isn't it.. but this is another peice he wrote in some academic book and some cultural historian guy (with the same last name as me) writes another essay on blading. Published 2003.

http://books.google.com/books?id=IoM...enberg&f=false

[Freddy White]

that, and the arlo piece where the monkey has his weiner cut off saying "ouch"

The published piece I'm looking for was illustrated by some of his art work as well : a globe, with a "USA" hat, and a dick that goes all the way through a cat, up from his ass to his mouth and out, speaking these words : "fuck you" in the most adorable way.

That was in Crazy Roller magazine by the way, hence why I'm looking for this piece of text in its original language.

[Freddy White]

TOP for Arlo being awesome, as well as a real good writer.

[alanchrishughes]

Just like every other alternative sport before it and everyone after it, rollerblading took its cue from skate boarding. Unlike any other alternative sport, however, rollerblading has the unique opportunity to take the lifestyle/sport model to the masses.

It's strange how things have worked out and the roles have switched.

[Freddy White]

Chlip.

Chlap.

Chlop !

[Village Idiot]

remember when senate meant something was the slogan on the last page of the 7 page senate ad the was published in daily bread photo issue 27. announcing the then new kill team (march 1999)

1 blake dennis / remmerber when rollerblading was new

2 bruno loewe / remember when rollerblading was unpopular (this one cracked me up)

3 kevin gillan / remember when rollerblading was uncompromising

4 aaron feinberg / remember when rollerblading was limitless

5 santiago aspurua / remember when rollerblading was fun

6 jon bergeron / remember when rollerblading was dangerous

7 the whole kill team / remember when senate meant something

what I remember is a quote a few issues later, i don't know who it was: "I showed the new senate ad to my mom and she said: "Those guys look like a bunch of dweebs""

[Freddy White]

Interesting.

The piece I'm talking about was probably published a little while before.

Or maybe it wasn't even published ?

Please help me find the truth about all this !!!

[Village Idiot]

maybe this is becoming a case of vg roots.

[Village Idiot]

god damn i hate those scripts...

i wrote vee gee rewtz and out came naked guys

[Freddy White]

I am not crazy !

I'm sure the CIA is behind all that...

Hiding the truth away from me. Help !

[DanielBond]

Ask Arlo for it?

http://www.facebook.com/people/Arlo-Eisenberg/691470795

[Boris from Russia]

Ask Arlo for it?

http://www.facebook.com/people/Arlo-Eisenberg/691470795

srsly!

[Freddy White]

Ask Arlo for it?

http://www.facebook.com/people/Arlo-Eisenberg/691470795

srsly!

Done !

Still, if anyone has some special insight or info about this...

[thedigiMESS]

SENATE BRAND
Remember When Senate Meant Something?

FOR IMMEDIATE RELEASE:

Why should Randy wear wrist guards for a photo shoot when he never wears wrist guards in real life? Why should Dion wear full protective gear for his sponsor's catalog when no one, especially not Dion, wears full protective gear on street? Why should the ASA determine who is qualified to turn pro when some of the world's best skaters will never even compete in an ASA competition? The reason is because we have lost our way.
Rollerblading is in need of a leader.
There was a time when no one would touch aggressive skating because they couldn't see the potential in it. So we, the skaters, made it for ourselves: we made the magazines, we made the videos, we made the companies, we made the professionals- we made rollerblading valuable.
Rollerbladers defined rollerblading. It combined elements of all of the things that we loved; it had passion and pain, it was artistic and innovative, it was athletic and aggressive. The culture which evolved around the sport celebrated all of the same qualities and before long it became clear that it would be impossible to separate the sport of rollerblading from the culture which surrounded it, each was essential to the other's identity. Rollerblading had truly become a lifestyle sport.
As the popularity of lifestyle sports, and of rollerblading in particular, grew, so did the interest of larger companies eager to take advantage of the opportunity. So in came the money, and with the money came exposure, and with the exposure came growth, and with the growth came more money, and so on... but with it all, and all along the way, came compromises: a cleaned up image here, a mandatory wrist guard there, a Levi's sticker here, a failed wheel company there, until before you knew it you turned on ESPN and supposedly there was your sport before you but you hardly even recognized what you were watching.
Somewhere along the way the balance of power shifted. In the beginning we were strong. Rollerbladers were united and we shared a vision. When any outsider came into our circle, they had to deal with us on our terms, they had to adapt to our dream. But in our race to reach maturity, we became so fascinated with the rate of our growth and so enamored with the newfound allies who were helping us get there, that we never stopped to notice that we were no longer in control.
We have lost our leverage. We are no longer the ones holding all of the cards. Skaters are supposed to be the most valuable commodity in this industry but we are not, because we have made ourselves less valuable. We do not have a voice. We have become a collection of individuals and have lost our strength as a group. Our industry cannot speak on its own behalf because it does not exist, our media has degenerated into many different political parties and our governing body is in reality just a competition committee, so how are we protecting our interests? Who is protecting rollerblading?
Senate is preparing itself for rollerblading's defense. For a long time we have been the leaders of the rollerblading industry, but lately we have not been performing like leaders. Just like everyone else we watched as our sport slipped from our hands. Why after years of pioneering and defining our sport have we all become complacent and content with merely spectating? We are no longer making our sport happen, as we once did, we are simply watching it happen- content to just go along for the ride. Well, not anymore. It is time to take it off of cruise control, and once again Senate will lead the way. Josh, Randy and Louie have all left Senate to begin work on their own wheel project. Finally there are signs of life. After this pathetic, withering industry mercifully chokes its last breath there is hope that a new powerful industry, run by skaters, will rise from the ashes. Fiction, 50/Fifty, England, USD, Medium and most importantly, Louie, Josh and Randy's new company, 2nd Regime, these companies, along with Senate, are providing the light at the end of the tunnel.
At Senate it is not our style to wait and hope for the best, we prefer to take action and make the best happen. We are committed to progress. In this case progress means change. So we are throwing the rocks into the pond which will send waves through this stagnant industry. No matter what happens one thing can be certain and that is that from this point on nothing will be the same.
Senate is synonymous with rollerblading. With that comes great responsibility, so the question we posed to ourselves was, if we are the ambassadors of rollerblading, what are we saying about it and could we be doing a better job? Our answer was that we clearly had lost our focus and that if Senate or our vision of rollerblading were going to survive we had to recommit and redefine Senate. We had lost control of the company to the point that when we stopped to evaluate it we realized that the company no longer stood for anything. There was a lack of focus within the management, the team program was in disarray, there was no passion in the hardgoods or softgoods divisions, basically, no one was excited about Senate- so how could we hope to get anyone else excited about rollerblading?
Our commitment now is to make Senate great again, to be the leader that everyone believes that we are, to lead rollerblading out of the darkness and into a new era, to make rollerblading strong again. Senate is in a unique position to effect positive change in the industry, we have the respect of the skating community and the ear of the corporate world so that when we talk people listen and when we move people follow. We are going to remind everyone what it means to be a rollerblader, what it has always meant. We are going to reunite the "sport" of rollerblading with its alienated spirit. We are going to make street skating as important as competition skating, we are going to make buying wheels as important as buying a t-shirt, we are going to make being angry as important as being professional- we are going to make people excited about rollerblading again.
We are going to make Senate mean something again.

PRO TEAM:
Kevin Gillan
Aaron Feinberg
Jonathan Bergeron
Blake Dennis
Bruno Loewe
Santiago Azpurua

AM TEAM:
Jeff Frederick
Shayne Skower
Billy Prislin


Thank You For Your Time,




Arlo Eisenberg
The Happy Black Jesus of Rollerblading

[Madlois]

^^^^^

[Freddy White]

Thank you Arlo for taking the time to reply and post the whole thing.

And since you seem to like little comic characters and such :

^^^^^

[thedigiMESS]

You're welcome.