Franco Shade Quits! This is them not losing.

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Without money to produce a Fall 09 line the brand has announced its end.

Without money to produce a Fall 09 line the brand has announced its end.

So this is how it ends. Not with bang but a whimper and a blog post.

It appears that someone has taken a shot gun and blasted a hole through Franco Shade's face. Then a homeless person came by and stole their wallet while the body was still warm...

Goodbye Franco Shade. You were like a beautiful rocket that was built by the rollerblading community, that grew to be loved by the public, and then blasted off into space at supersonic speeds, only to explode without escaping the Earth's atmosphere.

We lost a lot of good men, elephants, and ghosts today. Manny "pacman" Pacquiao went down punching. All of those DJ's that they sponsored went down spinning. GL Joe went down dressed ironically while making cool rap videos. Rachard Johnson is probably sad or something. I'm sure Joe Navran will be alright, he's seems the type that will land on his feet.

Here are Joe's words on the matter:

The End.

So some of you might have wondered why the blog has been so dead and some of you might have already heard the news but today I am announcing the end of Franco Shade/FRSH. Although I wish this was some sort of sick joke it isn’t and I can assure you all that we tried our best to not have this happen. I don’t want to only blame the economy as our downfall because there are other brands that are surviving in the same climate, along the way we made some poor choices which really hurt us. At this time I would rather not name those choices because I think it honestly doesn’t matter anymore. We hoped to come out with our Fall 09 line which finally had denim and what we thought was our best collection to date, unfortunately we couldn’t even afford to that and are going to be losing a lot of deposits we had placed on all those items. We have built quite a following on this site thanks to all of our loyal readers and daily visitors. I say this now with no promise of financial reward from any of you, I really appreciate you all. You hear people say without our fans and customers we are nothing or whatever corny cliche there is, but that is the truth here. I started this company 7 years ago and to think it could have lasted even this long is laughable.

I really can’t say how much I appreciate everyone who was involved, I can’t even begin to name everyone but you see them on the blog on a daily basis you know who I am talking about. Our staff, like most staffs in the street wear industry worked for pennies. Thats one thing that most people don’t know is when you are seeing peoples blogs and they’re poppin’ bottles the truth is most of them all chipped in with 20 other people to buy that bottle and its a industry wide practice to just be broke and act rich. I will be starting a new personal website where I will still post videos and information about my friends brands and anything related, also I will be documenting my travels and transitions into the next chapter in my life. I will also keep you updated with all of the FRSH crew and what they are up to. I will post that site on twitter so if you want to know it, just follow me @teamfrsh if you aren’t already and I’ll get you guys that link.

Again thanks so much for your support and I am sorry we couldn’t stretch it out a bit longer for you but sometimes you just gotta move on.

Joe

“FRSH”

-H.S. Knucklehead

Related Link: http://thisisfrsh.com/blog/archives/2489