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Franco Shade grew consistently as a legit streetwear label with a big following for several years until, with a cryptic post on their website back in September 2009, Franco was no more. While the messageboards have been churning out their typical drama, Navran has been relatively quiet on the whole thing. We asked Joe for the scoop, now 6 months after-the-fact, and he was gracious enough to do this recent phone interview with us...
In 2002, Franco Shade emerged as yet another skate brand in an already saturated market. At the time of their conception there were already so many “clothing companies” releasing nothing but...
Demetrios George has been around for quite some time now. He became famous as a member of the FP crew. We had a little talk with him at the Summerclash in Berlin where he was skating with a broken bone in his hand and a crack in his hip...
Rachard Johnson. Bit of a legend. So what is this Rachard fellow like? It pretty much goes without saying that he is one of the true icons of our sport. After spending a month on tour with him and two weeks at his house I always found him to be good humored and energetic. He’s a pretty big guy, and likes to hit people, in a "fun buddy" kind of way. I found it was wise...
Even at 14 years of age Maik Lojewski was getting dirty back in 2004.
Joe Navran posted up an edit reflecting on 2009, some good memories and some good times. #09 Memories (Life and Times of FRSH) from Joe Navran on Vimeo.
Without money to produce a Fall 09 line the brand has announced its end.
Franco Shade and Arlo Eisenberg will split ways. Arlo will be promoting his own brand called Gost!
A nice Matthias St John edit was posted on our messageboard. Check it out!
Check out Franco Shade's ad in Antenna Magazine!
The Franco Shade website was updated with an article about the company's history!
These are the designs of the three new Valo skates. The AB pro model and two different colorways and the Arlo Eisenberg collaboration skate!
The Franco Shade online shop is now shipping worldwide and Arlo Eisenberg is working on a collaboration skate with Valo!
