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I guess I have to chose my words wisely, as I was just a flow rider back then, but I know an accurate account of the story. Basically to run a skate company you need a full time day to day feedback relationship with production and design.
Kenneth Dedeu is making a new DVD called Riot. It is featuring a whole host of European and international stars, and profiles on Cyril Daniel (France), Jefferson Santana (Brazil) and Oli Benet (Barcelona).
Another edit from the Conference. This companies keeps coming up with editorial 24/7. Kenneth Dedeu is the main skate designer at The Conference, (USD, Deshi) and also the designer of Stygma, and generally does a bit of everything, including...
Skater: Oli Benet
Trick: FS Torque
Photographer: Kenneth Dedeu
Location: St. Marti, Barcelona