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I guess I have to chose my words wisely, as I was just a flow rider back then, but I know an accurate account of the story. Basically to run a skate company you need a full time day to day feedback relationship with production and design.
Firstly, the Conference supports many events worldwide, we also support almost every publication and a number of videos. We also pay a monthly wage to our riders, web designers, and product designers. All of these entities ask for sponsorship per brand of course.
Deshi team manager Oli Benet sent us his in-sight on the new Deshi skate. Check out the news and explanation of the Deshi skate directly from a Deshi representative.
You can download a Jefferson Santana edit on the Powerslide website!
