Year One of Adapt Brand and the Be-mag collaboration skate

Adapt Brand was founded in 2012 by Pieter Wijnant and Olga Bouwhuis and was officially launched at last year's Winterclash. The Dutch based company is still going strong and they are releasing new and improved models for 2013. Be-mag took some time to speak with the pair at their office in Den Haag to discuss the growing pains of a new blade company, product innovations as well as the collaboration with Be-mag on our limited edition 15th anniversary boot.

Adapt Brand Supporter edit by Julian Bah

Julian Bah is an extremely talented skater. He's been a controversial figure in our industry over the past few years, but regardless of his personal life or persona, his skating speaks for itself. Julian is now moving on to the next chapter in his blading life and he is now a supporter of the Adapt Brand skates. Take a look at a fresh new edit of Julian on the soon to be released Adapt Brand Vegan blade, available online in the coming weeks.

Checking in with Adapt Brand

In November of last year we introduced Adapt to the world in form of our Company Profiles. A little less than three months later we figured it would be time to check back in with them to get an update on the progress they've made in the meantime. Adapt co-founder Pieter Wijnant fills us in about recent additions to the team, them planning to premier a certain boot at Winterclash, availability and pricing information, as well as their vision of even more Dutch skating companies in the future.