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Shima Brand – The wait is over…

Be-Mag·
Be-Mag

The oldest rollerblading magazine, founded in 1996. We began as an email newsletter and went on to have the largest action sports messageboard in the early internet. From 2001-2014 we released 42 print issues covering every facet of blading life and politics. We filmed 4 full-length skate videos in that same timeframe. Since 2015, we became an all digital magazine that has kept up the rebellious spirit of our early days. We are the infamous Be-Mag.