Text by Helton Siqueira

But what excites me the most about The Bittercold Showdown is that I get to be a part of history as I watch and film some of the most talented individuals in the planet doing what they do best.  It’s the same feeling I get when i’m watching my favorite artist perform at a concert or when i’m at a sports arena watching a live game… It’s the human soul at it’s highest potential.