Curious about the sport’s history? Read this interview with the man who started it all, as 19 years old Scott Olson founded the Rollerblade brand back in1981! So learn about the roots of our industry, and how things evolved from a young teenager’s dream out of Minneapolis, Minnesota, into a global experience all over the planet for millions of people! Check it out right here:


About The Author


Back in 1997 we started with our first e-mail newsletter which soon turned into a website. In 2001 we launched the first issue of Be-mag Print. Besides that we're producing fashion and have released 4 DVDs.